How to build your gardening profile on Websta in the UK

What to include in your profile

Your Websta profile acts as a lightweight business website. Customers visiting your profile will expect to see clear information about what you do, where you work, and how to get in touch or book.

Start with a profile photo of yourself and a short description of what you offer - for example, lawn maintenance, hedge cutting, planting, garden clearance, or design consultation. Be honest about what you do and what you don't. Add your service area: whether you cover one town, several postcodes, or a wider region.

Upload photos of your work. These do not need to be professional photographs - clear images of gardens you have maintained, before-and-after shots of projects, or seasonal work all help customers understand what you can do. The more specific to your style of gardening, the better.

Include a contact form so customers can describe their garden and what they need. You can also set up online booking if you offer standard services - for example, a monthly lawn cut on the same day each week. For bespoke work like garden design or large clearances, a quote request system works better than fixed-price booking.

Services to list on your profile

Think about the services you actually carry out and list them clearly. Common gardening services people search for include lawn mowing, hedge trimming, weeding, planting, garden clearance, leaf clearing, and seasonal maintenance. If you do garden design, hard landscaping, tree work, or specialist services, list those too.

You do not need to list every possible variation. Instead, group related tasks under broad service names - for example, 'Lawn Care' could cover cutting, feeding, and moss treatment. Customers will describe their specific needs in a booking form or quote request anyway.

Set your own prices for each service or let customers request a quote. Your payment goes directly to your bank account through Stripe once the work is done.

How customers find gardeners on Websta in the UK

On Websta, people search by service type and location. A homeowner in Nottingham looking for someone to cut their grass will search for gardeners in their area. They see profiles of providers who cover that postcode, sorted by relevance.

Customers can also post a task describing what they need - for example, 'Clear overgrown raised beds and prepare soil for spring planting' - and gardeners in that area receive the request and can make offers. This works well if you want to reach people who are not sure what service to call it or who want to describe a one-off project.

Your profile will be found through the UK gardening marketplace at /marketplace/garden on Websta. Make sure your service area and postcode coverage are accurate so you only see work you can reach.

Setting your service area

When you create your profile, tell Websta where you work. You can cover one town, a city and surrounding villages, or a larger region - whatever matches how you operate. Customers only see your profile when they search in that area, so accuracy matters.

If you travel across several parts of the UK or move seasonally, set your area to match where you actually take on work. You can update this anytime as your business changes.

What to check as a self-employed gardener

As an independent gardener in the UK, you are responsible for the legal and tax side of your work. This guide covers Websta only; for your business obligations, check with your local authority or accountant. Here are the main points to clarify:

Self-employment and tax: you will need to register as self-employed with HMRC and file a tax return if your income reaches the threshold. Check the current requirements on the HMRC website.

Insurance: public liability insurance protects you if someone is injured or property is damaged while you work. Many customers will ask to see your certificate. Some gardeners also get equipment or van cover.

Qualifications and standards: there is no legal requirement to have formal qualifications to work as a gardener in the UK, but some customers prefer to see evidence of training. Check with professional bodies like the Royal Horticultural Society if relevant to your work.

Contracts and terms: decide whether you need a simple written agreement with customers covering what work you will do, when, and payment terms. This protects both of you.

Language and accessibility

Publish your profile in English. Most customers in the UK search in English, so this is where you will reach work. If you serve communities that speak other languages, you can mention this in your profile description, but the main content should be in English.

What to write in your first hour

When you set up your Websta profile, you do not need to make it perfect straight away. Start with the essentials:

Write a simple bio: 'I am a gardener offering lawn care, hedge trimming, and garden maintenance in [your area]. I work year-round and take on seasonal projects.' Keep it short and specific to what you do.

List three to five main services you offer. Do not overthink the wording - 'Lawn mowing', 'Hedge cutting', 'Garden clearance' are clear enough.

Add one or two photos of your work if you have them on your phone. If not, add them later - a profile with no photo will rank lower than one with images.

Set your service area to the postcodes or towns where you actually work.

Add your phone number or email for contact, or use the built-in contact form so people can describe their garden and you can respond with a quote.

Do not worry about perfect wording or design. You can update everything later as you learn what works. Customers want to see that you are real, reachable, and do the work they need.