How to set up a Websta profile for hairdressers in Estonia

A Websta profile page is a simple web presence that shows services, photos and a contact form, with optional online booking. In Estonia many pages are generated from the public business register and show the registered trade and town; those pages include a notice that the person can claim or remove the page. This guide focuses on what a hairdresser should include on their page, how people find you through the marketplace and search, and the practical steps to take in the first hour. 1519 hairdressers are already listed.

Updated September 28, 2026

What a profile page should show

Keep the page structured so a visitor can scan it in 10-20 seconds. Include a clear business name or your trading name, the town, and the main service label - for example 'hairdresser' or 'hair stylist'. If your page was created from the public business register it will display the registered trade and town and a claim-or-remove notice; follow that notice if you need to change the official entry.

Include the following on the profile so visitors know what you offer and how to contact you.

  • Short headline (one line) stating who you are and where you work
  • Address or town and approximate service area
  • List of main services and typical durations
  • Photos showing results and the workspace
  • Contact form plus a phone or booking link if you use one
  • Languages you speak

Photos to add and how to label them

Photographs often decide whether someone will contact you. Use clear, well-lit images that show finished haircuts, colouring results, and the salon interior. Use client consent for any before-and-after shots and avoid heavy filters that change hair colour appearance.

Label photos so they help search and accessibility. Short captions and alt text should describe what the photo shows, for example 'short bob haircut, client A, Tallinn' or 'salon chair and washing basin'.

  • At least 3 photos: one interior, one close-up finished look, one full-body or before-and-after
  • Include a photo of yourself or the team so clients know who they meet
  • Avoid group shots with unclear focus

What to list under services

List the core services people search for and keep names consistent with common terms: haircut - women, haircut - men, children, colour, highlights, balayage, blow-dry, treatments. For each service add an estimated duration and any typical add-ons (for example, 'colouring - add toner' or 'cut - add shampoo and blow-dry').

If you do not want to publish prices on the profile, still include typical durations and clear service names so customers can compare offerings in the marketplace.

  • Use common search terms rather than creative names
  • Include service duration and brief note about what is included
  • Mark speciality services (bridal, extensions, corrective colour) clearly

Booking, contact and response details

Websta pages can include a contact form and optional online booking. If you link to an external booking system, place that link where it is visible on mobile. If you prefer enquiries first, set the contact form to ask for service, date range and a photo when relevant.

State your preferred reply window and business hours in the profile text so prospective clients know when to expect an answer. Also state cancellation or deposit expectations in a short sentence if applicable.

  • Make contact method clear: phone, email, contact form or booking link
  • If using the contact form, request necessary details for accurate quotes
  • List languages you can use for communication

How people find your profile

Profiles are discoverable through the Websta marketplace and external search engines. On the marketplace people filter by service and place; your page should include the town name and main service keywords so it appears in those filters. The marketplace path is /marketplace/hair.

On search engines the same text helps. Use the town name in the headline and in one short sentence in the opening paragraph. Alt text on photos and consistent service names help indexing.

  • Include the town name and common service keywords in visible text
  • Use consistent naming across your profile and any external links
  • Keep the opening sentence focused: who you are, where you work, main service

What to write in the first hour

Start with the essentials so the page is useful immediately. Claim the page if it was created from the register and follow the claim instructions on the notice. Then add a short headline, one-sentence bio, three photos and three core services with durations.

Set a clear contact method and list languages you speak. If you already use a booking link, add it. These steps take little time and make the profile searchable and contactable right away.

  • Claim the page or follow the register notice
  • Write a one-line headline and a one-sentence bio
  • Upload 3 photos and label them with town and service
  • Add 3 main services with durations and contact method
  • List spoken languages and business hours

Maintaining the profile and handling enquiries

Update photos seasonally and after notable changes to the salon or service offering. Keep the service list current and remove or archive services you no longer provide. Respond to contact form enquiries promptly and record common questions so you can refine the profile text.

If you take bookings, confirm appointments in writing and update availability quickly when schedules change. Simple, consistent upkeep keeps your page useful to clients and accurate in marketplace filters.

  • Refresh photos every few months or after major changes
  • Reply to enquiries within the timeframe you promise on the page
  • Keep service names consistent and current

Frequently asked questions

How do I claim a page created from the public register?
Follow the claim or remove notice on your profile. The page will show the registered trade and town; claiming links the profile to you so you can edit contact details, photos and services.
Can I add an online booking link to my Websta profile?
Yes, profiles support optional online booking links. If you use an external booking system, paste the link in the profile where it is easy to find on mobile.
What photos should I upload first?
Upload at least three: one clear finished haircut close-up, one interior shot of the salon, and one full view or before-and-after. Use captions and alt text describing the town and service.
How do customers find me in the marketplace?
People search by service and place in the marketplace and via search engines. Use common service names and your town name in the headline and opening text so your profile appears in filters and searches.

About the numbers

Counts in this guide were read from the Websta catalogue when the text was written and are refreshed above from the live catalogue. Part of the catalogue was built from the public business register and is marked as such on each profile.

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