How do clients find my page on Websta?

Clients find profiles via the Websta marketplace category paths such as /marketplace/tech, by searching keywords you use in the headline and services, and by filtering on town or service area. Completing the profile and adding images improves visibility.

What should I write in the profile headline?

Write a short headline that combines your role and a focus area, for example 'WordPress developer for small businesses' or 'Full-stack web developer - APIs and performance'. Keep it specific and keyword-friendly.

Should I list prices or hourly rates?

You do not have to list prices. If you prefer transparency, state whether services are priced hourly or per project and invite visitors to request a quote. Use the contact form to gather project details before pricing.

Can I link to external portfolios and code repos?

Yes. Add links to live sites, portfolios or GitHub in the profile so interested clients can see full work samples. Keep links labeled clearly and include short captions for each example image.

Websta profile tips for IT and web specialists in Estonia

Updated September 28, 2026

What to include on the profile

Treat the Websta profile as a one-page site that answers the basic buyer questions quickly. Keep sections short and use plain language. The minimum useful content is: trade description, service list, contact method, service area or town, and at least a basic photo or logo.

Avoid long histories or dense technical essays on the page. Link to a portfolio or GitHub if you need to show more detail.

Short headline describing what you do and for whom
One-paragraph skills summary - main technologies and focus
Service list with clear units - hourly rate or project-based details go elsewhere if not listed
Contact form and a clear call to request a quote
Service area or town and languages you work in
Link to external portfolio, repo or company site

Photos and visual proof

Use 4 to 8 images that show work examples, screenshots, or your workspace. Avoid generic stock photos that do not show actual work. For web projects, include screenshots of live sites, admin panels or visual before-and-after images.

Keep file names descriptive and captions specific: name-of-project - homepage screenshot - mobile view. This helps both users and search indexing.

Homepage screenshot - desktop and mobile
Screenshots of admin interfaces or CMS where relevant
Before-and-after images for redesigns
Small team or workspace photo if you meet clients in person

Services and how to describe them

List services as discrete items so visitors can scan. Example items: small-business website setup, WordPress maintenance, performance tuning, backend API integration, and emergency fixes. For each item include a short scope note - what is included and typical deliverables.

If you offer both hourly and fixed-price work, state which services are normally hourly versus project-based and how to request a quote.

Service name - one-line scope
Typical deliverables - e.g. deployable site, documentation, handover
Typical turnaround - give a range like 1-4 weeks when possible
How to start - link contact form or booking

Booking and quote requests

If you accept bookings, show what the booking covers. If you prefer quote requests, make the contact form request precise: describe the problem, current site URL, preferred technologies, deadline, and budget range. That reduces back-and-forth.

Use tags or a short checklist in the form so people can select common needs - troubleshooting, redesign, new site, API integration.

Clear button text - Request quote or Book consultation
Form fields to include - name, email, site URL, short description, budget range, preferred start date
Option to attach a brief spec or screenshots

Languages and availability

List the languages you can communicate in and the hours or time zone you typically work. If you provide remote work, state whether you accept projects outside Estonia and whether you do video calls. These small details reduce confusion for international clients.

If you do on-site work, specify the towns or radius you cover. If your public business register entry already shows a town, make sure that matches the profile location.

Languages - e.g. Estonian, English, Russian (only list what you actually use for client work)
Availability - hours, timezone, and lead time for new projects
On-site radius - city names or kilometers

How people find the profile

Profiles are discoverable in the Websta marketplace under category paths such as /marketplace/tech. Use concise keywords in your headline and service names that match what clients search for - e.g. 'WordPress maintenance', 'site performance', 'front-end development'.

Search visibility also depends on the profile completeness, clear town or service area, and the presence of images and links. Profiles from public registers may already show basic details, so claim and edit the page to improve discoverability.

Put primary keywords in the headline and first sentence
Use service names that potential clients would type
Keep town and service area consistent with your registration

What to write in the first hour

Use the first hour to create a tight, scannable profile that answers the main client questions. Draft a headline, a 2-3 sentence summary, three to six service items, and a single call to action to request a quote. Upload 3 key images and set languages and town.

Focus on clarity rather than completeness. You can expand later, but a complete minimal profile converts better than a blank claimed page.

Headline - one short line with your role and main technology
Summary - 2-3 sentences with key skills and who you help
Top 3 services - short scope lines
Upload 3 images and set contact method
Publish and test the contact form

Frequently asked questions

How do clients find my page on Websta?: Clients find profiles via the Websta marketplace category paths such as /marketplace/tech, by searching keywords you use in the headline and services, and by filtering on town or service area. Completing the profile and adding images improves visibility.
What should I write in the profile headline?: Write a short headline that combines your role and a focus area, for example 'WordPress developer for small businesses' or 'Full-stack web developer - APIs and performance'. Keep it specific and keyword-friendly.
Should I list prices or hourly rates?: You do not have to list prices. If you prefer transparency, state whether services are priced hourly or per project and invite visitors to request a quote. Use the contact form to gather project details before pricing.
Can I link to external portfolios and code repos?: Yes. Add links to live sites, portfolios or GitHub in the profile so interested clients can see full work samples. Keep links labeled clearly and include short captions for each example image.

About the numbers

Counts in this guide were read from the Websta catalogue when the text was written and are refreshed above from the live catalogue. Part of the catalogue was built from the public business register and is marked as such on each profile.

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