Updated September 28, 2026
What your profile should contain
Treat the profile as a one-page website that answers the basic questions a client has before contacting you. Show who you are, what you offer, which languages you work with, how you prefer to be contacted and what a typical turnaround looks like.
Focus content into clear short blocks so visitors scanning the page find what they need quickly.
- Headline - your name or business name plus main language pair or service (for example "English-Estonian translator")
- Short summary - 2 to 4 lines about your experience and main fields (legal, technical, marketing etc.)
- Services - list the types of work you do (translation, proofreading, localization, subtitling, sworn translation if applicable)
- Languages - list source and target languages explicitly and any direction restrictions
- Contact - email, phone or a working contact form and response-time expectation
- Availability - typical turnaround and working hours
- Credentials - diplomas, membership or certificates if you have them and can name them, without inventing details
- Samples - two brief examples or redacted excerpts showing style and subject matter
Service list and request options
List discrete services people can select when they search or request a quote. Use short service names and a one-sentence description for each so visitors can compare quickly.
Websta supports a contact form and optional online booking. If you prefer bespoke quotes for large files, say so and suggest how clients should send files for an estimate.
- Service name - one line
- Short description - one sentence
- Typical turnaround - e.g. words per day or hours for a small job
- Quote preference - how clients should submit files or request a rate
Photos and portfolio
Use photos that make the profile feel professional and personal. A clear headshot and one or two pictures of your workspace are more useful than decorative images. For portfolio items, include short contextual notes - what the text type was, the language pair and the client sector - but do not post copyrighted material without permission.
Keep image files small enough to load quickly and ensure any screenshots of work are legible at thumbnail size.
- Headshot - clear, professional, square crop works well
- Workspace or tools - optional, shows working environment
- Portfolio items - brief description, redacted text if needed
Languages and specialties
Make languages and subject-matter specialties prominent. Many searches filter by the target language and field, so list your combinations clearly and avoid vague terms.
If you use translation tools or work with teams, state that and how you handle terminology and quality checks. Be specific about any direction limits - for example whether you translate into your native language only.
- Language pairs - list source > target explicitly
- Specialties - legal, medical, marketing, technical, software localization etc.
- Tools and workflow - mention CAT tools and QA steps if relevant
How people find your profile
Profiles appear in the marketplace by service and location. Use clear service names and include the town or region you work in so searches that filter by place will match your page. The marketplace path for translators is /marketplace/translation.
Search engines index profile headings and the first paragraph, so put the most important keywords - language pair, town, and main specialty - at the top. Keep wording natural and avoid keyword stuffing.
- Marketplace filters match service and place
- Put primary keywords in the headline and first sentence
- Claim or update any page pre-built from the business register if it shows your registered trade and town
What to do in the first hour
Make quick edits that cover the essentials so incoming visitors get a complete impression right away. Prioritize clarity over completeness; you can refine later.
Claim the page if a register-built profile shows your trade and town and a claim notice is present. If you prefer not to claim, remove or update contact details handled through Websta according to the notice on the page.
- Update headline and short summary to include language pair and town
- Upload a headshot and one portfolio example or sample
- List 3 core services and preferred contact method
- Set availability and a short response-time note
- Check that language and specialty fields are correct
Frequently asked questions
- How do I show which languages I translate on Websta?
- List language pairs in the dedicated languages field and repeat the most important pair in your headline and first sentence so both the marketplace filter and search engines pick it up.
- Can I accept bookings or only receive quote requests?
- Websta supports a contact form and optional online booking. If you need to assess files before quoting, state your preferred quote process and how clients should send files.
- What should I put in the headline?
- Use your name or business plus your main language pair and town or specialty - a concise phrase that tells a client at a glance what you do and where you work.
- How do people find my profile in the marketplace?
- Searches filter by service and place. Use clear service names, list your town, and put keyword phrases into the headline and opening paragraph. The translators listing lives at /marketplace/translation.
- My profile was built from the business register - how do I claim it?
- Register-built profiles show a notice explaining that the person can claim or remove the page. Follow the instructions on the page to begin the claim process or contact Websta support if you need help.
About the numbers
Counts in this guide were read from the Websta catalogue when the text was written and are refreshed above from the live catalogue. Part of the catalogue was built from the public business register and is marked as such on each profile.
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- How to choose a translator in Pärnu - a practical guide
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