Build a gardener profile on Websta in Estonia - practical guide

This guide explains what a gardener should put on a Websta profile page in Estonia. It covers the sections to create, the photos to use, how to list services, how booking or quote requests should work, which languages to offer, and how people find you via the marketplace and search. 48 gardeners are already listed.

Updated September 28, 2026

Top section - what belongs above the fold

Put the essentials where visitors see them first: your trade, service area, and the best contact method. Use a clear title like "Gardener - lawn care, pruning, planting" and list the town or towns you serve. If your profile was created from a public register, confirm the registered trade and town are correct.

Include one short sentence about how you work - for example whether you take small jobs, recurring maintenance, or larger landscaping projects - and a visible phone number and email. If you offer instant booking or a request form, place a button here.

  • Title - trade and main services
  • Service area - town or nearby towns
  • One-line summary of work scope
  • Primary contact method visible

Services - list what you actually do

Break services into clear items people search for: lawn mowing, hedge trimming, seasonal clean-ups, planting, hardscape prep, garden design consults. Use short service names that match how clients search.

Avoid long paragraphs. For each service add one line about what is included and any typical constraints - for example the maximum lawn size you normally handle or whether you bring your own equipment.

  • Use searchable service names
  • Add a one-line scope or constraint for each service
  • If you do quotes, say how you estimate - by visit, photos, or fixed rates

Photos and portfolio - what to show

Choose 6-12 photos that clearly show your work. Start with a clean completed job - mowed lawn, pruned hedge, or newly planted bed. Include at least one shot of you or your team at work to build trust.

Use before-and-after pairs for at least two projects. Avoid stock images or photos that hide the scale of the job. Caption each photo with a short note: what was done, where, and the approximate job type.

  • 6-12 photos total
  • Include before-and-after pairs
  • Add short captions with the task and context

Contact, booking and quote requests

Offer two clear ways to get work: an online booking or a quote request form and a phone call. If you prefer quotes, explain the process - whether you require photos, a site visit, or a site measurement.

For booking or quote forms, ask only necessary fields: name, phone, address or town, short description, and photos if relevant. Set expectations for response time - for example "I reply within 48 hours" - and keep it accurate.

  • Provide phone and one online request method
  • Keep form fields minimal
  • State realistic response time

Languages and basic text

Write your main profile in the language your clients use locally. In Estonia this may be Estonian, and optionally add a short English version if you work with non-Estonian speakers. Make service names searchable in both languages where relevant.

Keep sentences short and concrete. Instead of marketing claims, use factual statements: what you do, where you work, how you quote, and how clients pay. Mention licenses or certifications only if you hold them and can verify them.

  • Primary profile in the local language
  • Optional short English summary
  • Use clear factual sentences

How people find your profile on Websta and search engines

Profiles are discoverable in the Websta marketplace category for gardeners - see /marketplace/garden - and by keyword searches on service plus town. Use the same service names and town spelling visitors use when searching.

Search engines index profile titles, service names, and captions. A clear title, precise service list and geo information improve visibility. If 48 gardeners are already listed it means there is some local competition - focus on specific services or neighbourhoods to stand out.

  • Appears in Websta marketplace - /marketplace/garden
  • Use searchable service names and town names
  • Target specific services or areas to reduce competition

First hour checklist - what to write and set up

In the first hour do the minimum that makes you contactable and credible. Write the profile title, a one-line summary, three service items, add three clear photos, and verify your phone number. Enable a contact form or say how you prefer quotes to be requested.

Double-check town spelling and your registered trade if the page came from the public register. Set the languages you will respond in and add a short note about response time. These actions make your profile useful immediately.

  • Write title and one-line summary
  • Add 3 service items and 3 photos
  • Verify phone and enable contact or quote form
  • Confirm town and languages

Frequently asked questions

How do I show prices on my Websta profile?
You can list typical prices or starting rates in service descriptions, or state that you provide written quotes after a visit or photo review. Be accurate and avoid detailed price lists if your work varies by site conditions.
Can I accept online bookings through my profile?
If you enable online booking, place the booking button in the top section and explain any booking conditions in the service descriptions. Otherwise use a quote request form and confirm bookings by phone or message.
What photos work best for a gardener profile?
Before-and-after shots, close-ups that show plant health or workmanship, and at least one in-context image showing scale. Add captions noting the task and location type rather than vague descriptions.
Will my profile reach clients outside my town?
Profiles are shown in the marketplace by service and place. If you operate in nearby towns, include them in your service area and use those town names in service captions so local searchers can find you.

About the numbers

Counts in this guide were read from the Websta catalogue when the text was written and are refreshed above from the live catalogue. Part of the catalogue was built from the public business register and is marked as such on each profile.

Related guides

All guides