Websta profile checklist for massage therapists in Estonia

Profile header and legal notice

Use the header to show your business name or your personal name, your town and main contact method. On profiles created from the public business register the page shows the registered trade and town and carries a notice that the person can claim or remove the page. If that applies to your profile, claim it so you can edit details and add photos.

Make the opening line a clear one-sentence summary of what you offer and where you work. Include your main massage type and whether you provide mobile visits or work from a fixed studio.

• Name and trading name
• Town or service area
• Short one-line description
• Claim or remove notice if the profile was generated from the register

Photos and gallery

Clients choose therapists largely on visual trust. Add a set of well-lit, simple images that show the treatment room, your professional portrait, and hands-on work without sensitive or explicit content. Avoid staged stock images that don't match your actual space.

Add captions that explain what the photo shows. Use the first image as a clear exterior or reception shot if clients will visit a physical location.

• Treatment room or workspace
• Portrait of you or the practitioner
• Hands demonstrating a common technique
• Equipment, linens and products you use
• Map thumbnail or exterior shot if clients come to you

Services and descriptions

List each service as a separate item with a clear title, duration and what the session includes. Use terms clients search for, for example Swedish massage, deep tissue, sports massage, pregnancy massage or relaxation massage. If you offer home visits or corporate bookings, make that explicit.

Avoid long medical claims. If you work with specific conditions, state the scope of practice and when you refer clients to other health professionals.

• Service name and duration
• Brief description of what is included
• Whether it is on-site, mobile or both
• Any prerequisites or contraindications to mention
• Payment methods and whether products are sold

Booking and contact options

Websta profiles include a contact form and may support online booking if you enable it. Provide a clear primary contact - phone number or email - and specify typical response time. If you link an external booking system, state how clients should proceed and any cancellation notice you require.

If you prefer quote requests for corporate or group work, add a form instruction such as which information to include - date, number of people, location and requested duration.

• Primary contact and response time
• Enable online booking or link to an external scheduler
• Quote request instructions for non-standard jobs
• Cancellation and rescheduling note

Languages and accessibility

List every language you can communicate in on the profile. In Estonia that may affect whether clients search for Estonian, Russian or English speakers, so be precise. If you use an assistant or interpreter, state which parts of the service they cover.

Note physical accessibility details that matter to clients: step-free access, downstairs treatment room, parking, and whether you can visit clients at home.

• Languages spoken
• Accessibility details for the premises
• Notes on mobility visits or home service

How people find you in the marketplace and search

Websta’s marketplace can be browsed by service and place. The massage category is at /marketplace/massage. Use consistent service names and include your town in titles and descriptions so you appear for local searches. Profiles built from the public register already show basic trade and town data, but claimed profiles with photos and detailed service entries rank higher in user browsing.

There are 153 massage therapists already listed. If that number is small in your town, a complete, up-to-date profile gives you an immediate advantage; if it is large, clear differentiation in services and availability helps.

First hour checklist

When you get access to your profile, do these items in the first hour to be presentable and searchable. Focus on clarity rather than perfection; you can refine text and add more photos later.

• Put your name and town in the header
• Write a one-line summary of main service and location
• Add two photos: a portrait and the treatment room
• List 3 core services with durations
• Add contact phone or email and expected response time
• Select languages you speak and note accessibility
• Enable contact form or link your booking page and check it works