How to set up a Websta profile for a cleaner in Estonia

This is a practical guide for cleaners who want a simple web presence on Websta. It explains the sections a profile should contain, what photos and service descriptions work best, how booking or quote requests can appear, and how people find you through the marketplace and search. Note that 98 cleaners are already listed.

Updated September 28, 2026

What to include on your Websta profile

Treat the profile like a one-page website. Include a short tagline that says what you do and where you work, a clear service list, practical photos, opening hours or availability notes, and a contact form. If you accept online bookings, enable that option. If your profile was created from the public business register it will show your registered trade and town and carry a claim-or-remove notice.

Keep text plain and specific so customers know what to expect. For example, specify whether you do one-off cleans, recurring schedules, end-of-lease cleans, or specialised services such as oven or window cleaning.

  • Short tagline with service and main area
  • List of services with brief scope for each
  • Contact form and phone or messaging preference
  • Availability or typical response time
  • Claim or remove notice if created from public records

Photos and portfolio

Photos matter for cleaning services. Use clear, well-lit images that show actual work. Before-and-after pairs communicate results more directly than staged shots. Include photos of bathrooms, kitchens, living rooms and any speciality work you offer.

Avoid heavy editing or stock images. If you need to hide client identity, crop or blur faces and personal items. Caption each photo with what was done and any time or size context, for example "1-bedroom apartment - deep kitchen clean".

  • Before and after photos
  • Close-ups of problem areas and finished results
  • Tool and product photos only if they are relevant and safe
  • Photo captions with service and context

Services, descriptions and expectations

List services as separate items so search and customers can pick them. For each service write 1-2 sentences about what is included and what is not included. Mention typical durations or square meters if that helps set expectations.

Be explicit about anything you do not cover, for example high windows, heavy mould, or large-scale hoarding situations. That reduces back-and-forth and no-shows.

  • Separate service entries - e.g. "one-off deep clean", "regular weekly clean"
  • Short scope for each service - what is included and excluded
  • Indicative duration or area covered
  • Notes on supplies - whether you bring cleaning products

Booking, quotes and contact

Offer clear next steps: online booking if you use it, or a form to request a quote. If you prefer phone or messaging, state preferred hours to be contacted. A simple form that asks for address, service type, preferred date and a short note will cut the time you need to reply.

If you use Websta’s optional online booking, connect it to your availability. If you only accept quote requests, explain typical turnaround time for a response.

  • Use the contact form for quote requests if no booking system
  • Ask for address, service, date and any special notes
  • State typical reply time
  • List alternative contact methods and hours

How people find your profile

Customers find cleaners on Websta through the marketplace and search. Make sure your service names match common search terms. Websta’s marketplace path for this trade is /marketplace/cleaning. Include the town or neighbourhood in your tagline and service descriptions so location filters work.

Outside Websta, your profile may appear in search engines. Use straightforward language, not jargon, and repeat key phrases such as "cleaner", "deep clean", and your town. That helps both the marketplace and broader search reach the right customers.

  • Use exact service names customers use in search
  • Include town and neighbourhood names in visible text
  • Keep short, repeated phrases for search indexing

What to write in the first hour

Prioritise the items that raise trust and reduce contact friction. In the first hour write a concise tagline, add three service entries with short scopes, upload 4 to 8 photos including at least one before-and-after, and set a clear contact method. If you have opening hours or typical response time, add that too.

After those basics are done, review spellings and phone number formatting. If your profile was created from a public register entry, check the claim-or-remove notice and be ready to claim the page so you can edit details.

  • Write a 6-10 word tagline
  • Add three service items with 1-line scopes
  • Upload 4-8 photos with captions
  • Set contact preference and reply time

Language, area and practical notes

List the languages you can communicate in to reduce misunderstandings. For most customers a couple of words on your profile that says "Languages: Estonian, Russian, English" is enough. Be honest about travel area and extras like stair fees or parking needs.

If you operate from a registered sole trader entry that was taken from public records, customers will see your registered trade and town. That helps local customers find you, and it is why keeping the town name accurate matters.

  • State languages clearly
  • List precise service area and travel fees if any
  • Note any insurance or safety limitations if relevant

Frequently asked questions

How do I make my profile show up for local searches?
Use the town name and common service terms in your tagline and service descriptions. Keep language simple and repeat key phrases customers search for, such as "deep clean" or "regular cleaning".
What photos should I upload first?
Upload 4 to 8 clear photos including at least one before-and-after, a finished kitchen or bathroom, and a general room shot. Add short captions describing the job type and size.
Should I enable online booking or only accept quote requests?
Choose what matches how you work. Online booking suits fixed, repeatable slots. Quote requests suit variable jobs. Either way, state expected response time on your profile.
How do I claim a profile created from public records?
If your profile was generated from the public business register it will show a claim-or-remove notice. Follow the claim process on the profile to edit details and update services and photos.

About the numbers

Counts in this guide were read from the Websta catalogue when the text was written and are refreshed above from the live catalogue. Part of the catalogue was built from the public business register and is marked as such on each profile.

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