Websta profile checklist for a plumber in Estonia - what to include

Profile essentials

Use the main headline to state what you do and where - for example "Plumber - emergency repairs and installations in [town]". Make the first sentence a one-line summary of the most common jobs you do.

Include business name, phone number that rings during working hours, email, town or service area, and a clear statement about who you are - sole trader or company. If your page came from the public business register, it will show the registered trade and town and carry a notice that you can claim or remove the page; use that claim notice to control the contact details.

Add opening hours and a short note about response time for emergency calls.

Photos and galleries

Photos are the quickest trust signal. Start with a clear photo of a finished job and a picture of your van or a work setup. Avoid only stock images.

Include before-and-after images, close-ups of fittings you regularly install, and a picture that shows your crew or yourself with a valid ID badge if applicable. Small labels are fine - for example "before: blocked drain" and "after: cleared".

• Main photo: finished job or van
• 3-6 work photos: before and after, fittings, pipes
• 1 safety photo: PPE or tidy worksite
• Optional: certificate or trade card photo

Services and clear job descriptions

List services as short items customers will search for: blocked drains, leak repair, pipe replacement, water heater installation, bathroom fixture installation, drain cleaning, gas-related plumbing only if you are certified to do so. For each service add what you include and a typical job trigger - for example, "Leak repair - locate and seal leaks in visible pipes; further work quoted after inspection."

Avoid estimated fixed prices in the public profile unless you offer a standard flat rate for a very common service. Instead describe how you charge - per hour, call-out plus parts, or by quote - and how the customer gets a written quote.

• Write 6-10 service items using words customers use
• For each item, add a one-line scope and the typical next step

Booking and quote requests

Enable the contact form and any optional online booking on the profile so customers can request a quote or schedule a visit. If you use online booking, keep the calendar accurate and block out non-working hours.

On the profile state your normal response time for quote requests and how you confirm availability. Use the contact form to ask the minimum needed - name, address, brief problem description, and preferred contact method.

• Keep booking slots updated if using online booking
• Use a short intake form for faster replies

Languages and local details

List the languages you use for customer contact. In Estonia, many customers expect at least Estonian; add Russian, English or other languages you actually speak.

Add practical local details customers search for: whether you do emergency calls, the radius you cover from your town, and whether you supply parts or work with customer-supplied materials.

• Specify spoken languages
• State service radius and emergency availability

How customers find you on Websta and search

People find plumbers by service and place in the Websta marketplace at /marketplace/plumbing. Use exact service words customers use, your town name, and consistent phone and address details so listings match across the web.

Good photos, clear service names and an accurate service area help ranking in the marketplace search. Updating your profile after jobs - adding recent photos and a short note about common jobs you completed - keeps the page fresh.

• List the services customers search for and the towns you serve
• Keep NAP (name, address, phone) identical to other places your business appears

First hour checklist

Use the first hour to make the profile look like your working page. Do these tasks in order so the page becomes useful immediately.

Start with contact details and the single-sentence headline, add your main photo, then 3-5 service items with one-line descriptions. Enable the contact form or booking option, choose languages, and if your profile came from the business register use the displayed claim notice to start claiming the page so you can edit it.

• Headline and one-line summary
• Primary phone and service area
• Main photo and two work photos
• 6 service items with one-line scope
• Enable contact form and set response time
• Start the claim process if a notice appears